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'ruburb' is a blend of 'suburb' and 'rural'.

ruburb


noun [countable]\

an area in the countryside where there are both housing developments and farms, and many people travel to work in nearby cities

'Using census data and our own data sources we looked to see how far people traveled for work. What we saw led us to come up with the concept of ruburbs … which saw people living a suburban life but further and further out of the major cities.'

 

SOURCE: http://www.macmillandictionary.com/buzzword/entries/ruburb.html

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